The Sound Of Coffee | Taylors Coffee

As part of the Frozen Music Collective, we worked in collaboration with Taylors of Harrogate to creat the ‘Sound of Coffee’ – an art installation which used state-of-art neuroscience technology to give people an exclusive, real-time look inside their mind.

The live multimedia experience used a single participant, whose experience of drinking coffee was monitored by an EEG headset and their brainwaves translated into a graphical score, played live by musicians. Each multimedia happening was controlled by the individual’s unique brainwaves. It was reviewed by Daniel Tapper for Vice magazine.

The headset worn during the experience is specially designed to pick up electronic signals. It has been developed using Electroencephalography (EEG) technology, which records electrical activity along the scalp as people experience the pleasure of seeing, smelling and drinking coffee.

Once the headset is in place, the wearer is asked to plunge the cafetiere then smell and taste the coffee as their brain waves are displayed live on a screen in front of them. Visual representations of their reactions, both conscious and subconscious can be played out as a real-time soundtrack by live musicians.

The Frozen Music Collective has backgrounds in neuroscience, creative technology and live performances and the Taylors of Harrogate Sound of Coffee is their third experiment in the search for meaningful expression from the brain.

Roles:

Creative Direction | Content Creation | Live Performance 

Client:

Taylors of Harrogate | Finn Communications

Collaborators: 

Lumen | Laura Dee Mills