Adam Illuminates

Full 360º interactive 4D projection mapping installation direct onto a Vauxhall Adam in the middle of a busy indoor square in the heart of Glasgow.

tumblr_inline_moqzr6VoDJ1qz4rgpProjection detail

The video mapping trick used light to project imagery of animal print, geometric shapes onto the body of the car. The soundtrack and car alarms were played through the Vauxhall Adam’s Infinity sound system which produces 7-channel sound, powered by amplifier and a boot-mounted subwoofer.

‘Adam Illuminates’ reached out to weekend revellers and focused on the car as it sat in Merchant Square, a Victorian covered courtyard for eating and drinking in the centre of Glasgow.

Role:

Projection Design | Content Creation | Advanced 4D Mapping 

Client:

Vauxhall | TRO Group

Collaborators: 

Urban Projections | Lumen

Performances:

Glasgow Market Square

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